Sunday, March 18, 2012

SEO Content Writing and Content Providers



The Difference Between SEO Writers and Content Providers

By Dan Edgar

Although they may sound similar, SEO content providers and SEO writers are actually quite different in practice when it comes to search engine optimization. While it's true that they both provide valuable services to website owners or similar, there's actually one main area where the two are completely different - and it's in the name itself. Whereas SEO writers will generally write articles for a website or blog, SEO content providers will also look at the overall SEO of a website to maximize its SEO visibility.

Writing SEO

To really understand the difference, you need to know what an SEO writer is. Whether it's for their own website or blog, or creating articles for a client's website, blog or even article directory like EzineArticles.com, an SEO writer usually only writes keyword rich articles. That's not to lessen their worth - far from it, since SEO writers need to know how to distribute keywords effectively throughout their articles.

However, SEO writing is completely different from SEO content writing - after all, an article for a website or submission site can be on pretty much any topic that the writer or client wishes. It may be that the writer wishes to be known as an expert on a certain niche, so they write keyword rich articles to place on their blog or similar. Nothing wrong with this at all - but it's a far cry from being an SEO content provider.

The SEO Content Provider Difference

While a good SEO writer may make for a decent SEO content provider, a decent SEO content provider will always make for a good (if not excellent) SEO writer. This isn't said from a "mightier than thou" position either - it's simple writing economics.

This is down to the different and more expansive roles that an SEO content provider has to fill. Not only do they need to provide strong, keyword rich and SEO-friendly articles and content, they also need to:

Enhance the overall SEO of the website in question
Work in conjunction with the website's URL and meta tags for increased SEO performance
Constantly provide fresh and relevant content to maintain SEO performance and visibility
Be aware of the competition's SEO and marketing methods
Combine the SEO potential of website and complementary blog(s)
When you take into account the various roles that an SEO content provider brings to the online marketing table, you can see why there's a vast difference between top SEO writers and top SEO content providers. Agreed, they both have their places and will continue to do so. However, to truly maximize your online visibility and presence there's no competition - while an SEO writer will give you good keyword articles, for maximum results you need to look at using the services of dedicated SEO content providers and consultants.

SEO Content Providers has but one goal - to provide affordable, high quality SEO content for websites and blogs. Whether you're an individual, professional or business you can be sure that your SEO content projects are handled professionally and punctually. Choose us for your next project and see for yourself the SEO Content Providers difference.

Wednesday, February 29, 2012

Google Adwords vs. Adcenter

Nick's SEO Tips - Adwords vs. Adcenter

Hello all! Welcome to your subscribed Nick's SEO World Tips Newsletter.

The last few editions focused on core SEO techniques, which we will always get back to. But this edition focuses on Google Adwords and Microsoft's Ad Center Pay Per Click Programs. By the way, our past Search Engine Newsletters are always available on our SEO BLOG


Today's Topic: Google ADWORDS and Microsoft ADCENTER - Which Pay Per Click Program is best for you.

Most website owners will use pay per click programs to generate traffic to their website. Many do not realize there are other choices beyond Google Adwords.

Nothing should ever replace wording your site correctly and building a search friendly site from within but using Pay Per Click programs can guarantee you traffic. The problem is Cost and Sales Conversion - which is vital

2 Main PPC Providers: Adwords and Adcenter

Most site owners use Google Adwords as they either heard of it or saw the ads appear on Google's search engine. Since Google is more used than microsoft's Bing (where adcenter ads appear), that makes sense.


Here is the basic breakdown of the 2

Adwords

Ads shown in more places

Keyword tool and analysis is more comprehensive. This allows for use in creating good SEO copy for your site and to research new ideas and demand for certain words.

Bidding more expensive

Page and ad approval more difficult than adcenter

Adcenter

Easier interface

Ads approved faster

Lower cost per click

Keyword tool less comprehensive

Less traffic

All in all, both should be used, but keep your budgets low and ALWAYS focus on your core search engine optimization on your site FIRST.

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Thank You!
Nick Hunter
Nick's SEO WORLD

Tuesday, February 14, 2012

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Saturday, February 4, 2012

Microsoft Ad Center vs. Google Adwords Traffic

While proper and true Search Engine Optimization - SEO is the key to long term free website traffic, most website owners (rightly) will use pay per click programs. Most default to Adwords but Microsoft's program is gaining popularity to assist a website with more traffic - in addition to the visitors it gets via traditional SEO.

I personally have found the Adcenter program easier to work with and less strict on the landing page and ad approval process. The landing page is the page that the user goes to when clicking your paid ad. Last year Google started re-evaluating landing pages and disapproving many of my pages and my customer's pages as "poor" content - when previously they were approved fine. This resulted in less clicks and less traffic.

Cost and bidding for adwords and adcenter

While Google adwords gives more exposure since their search engine is still more popular - it is more expensive. More competition and more costly bidding. Microsoft's adcenter cost and bidding provides a good balance in ad campaigns for my websites and the clients I work with. I get good traffic from both, but the cost of adwords has forced me to ease back a little.

I also find Ad center's user interface and campaign management easier to work with vs. Google adwords.

Consider the Adcenter option. The set up is free and you can set your budgets low to start. I think you will find it easier to work with than Adwords and save some money as well.

Friday, January 6, 2012

SEO Newsletter - Using Linked In

Hello all! Hope all of you had a good new years, and we at Nick's SEO World wish all of you a happy, healthy and prosperous new year! Welcome to your subscribed Nick's SEO World Tips Newsletter.

Our last few Search Engine Tip newsletters have dealt with core content and site structure (most important) and we will be doing a lot more there going forward (how to write proper copy etc.) Those past newsletters are on our SEO Blog or on our main Nick's SEO World Website. Save them and use them as you need. The blog allows for commenting.

Social Media - Social Media and more Social Media..... That's all we hear right? Join in on forums, create blogs,Facebook, Twitter, Linked in and more. These can all be useful and have been or will be addressed in future SEO tip letters.3 main things you get when you use social media properly: Branding, back links to your website and strategic partnerships. Problem is - Many website owners try to do a little of them all and not truly work what each one can do for you and then get frustrated.

Too many social media sites for too many uses to squeeze in on one SEO Tip Letter. I consider social media as SEM (search engine marketing) as opposed to SEO (search engine optimization). The latter is the correct structure of your site so it is "optimized" for a high ranking based on what is in the site itself - your content. SEM is your external marketing.

TOPIC: Linked in

Linked in is one of my favorite sites for self promotion, website traffic, alliances and more. Now, most of you have heard of it. Most may even be on it....but are you REALLY using it. A few subscribers to my list asked me to address social media and in particular - linked in and getting the most out of it..
.
Linked in is a site that allows you to "connect" with other professionals and profile yourself and business. I happen to love it and
one I concentrate on. Tips for SEO/SEM on linked in are:

#1 Join it - if you haven't already

#2 Find people you know first and send a connection request

#3 Connect with as many people as you can (I accept 90% of the requests I get). It kinda snowballs after a while. "...and he told 2 friends and he told 2 friends and so on...and so on...." It's not like FB where you feel you have to be buddies. This is businesss! I say request out and accept in as much as you can.

#4 Join a group. There are dozens of groups that you can join within linked in. These are really good for not only making connections, but for driving traffic, as Linked In is a very high ranking Google site, so any comment you make or topic you discuss or even create has a good shot at being ranked on Google and showing up. Not to mention your inbox may deliver some business to you from another group member who
either liked your post or could use your service.

Example: You join a group "e marketers", (which is a real group and I am in it btw) and there is a topic discussing "web design" (assuming that's your business), your reply could be worded SEO friendly for your self, while adding good conversation to the discussion. Example of what you could write could be: "In my website design business in Pittsburgh, we see customers who....." and so on. That sentence, because it's worded SEO friendly and it is on a very popoular site that is indexed every day, if not several times a day by Google - could give you a big lift if someone types in "Web Designer Pittsburgh". Plus, Linked in allows you to have a link to your site on your replies and allowed in most groups.

5. Join a group with a lot of members to start. Some have 40, some have 9,000 members. Go big and you'll be seen more, plus there are more active discussions going on in popular groups which is is better for Google ranking for you and a higher chance to gain customers via
networking.

Work it

Like all social media - don't just join linked in, twitter or make a company Facebook page. Truly work them. Social media and Internet groups will only work if you concentrate on each one and if you are just working for yourself, joining 10 social media sites will do little. Use Linked in, Facebook and Twitter to start or any 2 or 3 you are comfortable with that have a lot of members - and I'm talking millions. Go with the most popular first. More visitors to those sites, the more eyeballs on yours!

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Best of luck!
Nick
www.nicksseoworld.com


Thank You
Keep giving us feedback on topics you'd like discusssed on our blog!

Tuesday, December 27, 2011

SEO Newsletter 12-19 - How Many Pages is best for Google

Hello All Nick's SEO Tips Newsletter Subscribers!

Today's Tip Comes From a Question: How Many Pages Are On Your Site?
Did you know that there are a certain number of pages that Google likes
to see of real content on a website? It's true. Websites that are built
with 5 or 6 pages that maybe link to just catalog pages to order products,
or just image based pages with no written contentare considered weak.
I find 10 pages of content and higher with links as
keywords can do wonders for listing higher on Google.

Many of my clients will ask me why their site is not ranking higher
if they have most or all of the other proper SEO aspects in place

Good fresh content
Proper titles
Bolding before paragraphs
Linking
200-300 words of content on their main page

....and other areas of SEO that I have written in passed newsletters.
By the way - recent Nick's SEO Tip Letters are available on our website here:

Search Engine Optimization SEO Tips Newsletter

though you should be saving these in a folder! You never know when you need it :)

Well back to the question re: if the site only has 3 or 4 pages (or even under 10),
it needs more.

A great page that can get indexed very strong on Google is a "Frequently Asked
Questions" page. It's a great page for SEO, because you are putting in
questions that people search (sometimes word for word) into search engines,
and many topics can be covered. You also can build the page where it is
FULL of content. Write the Q's keywords Ex: Q:"When is online credit
card machine going to be set up?" A: "Your online credit processor
should be set up on your website with in 48 hours"
THIS is great Google content, with keywords and gives you an extra page.

News, About Us, Side Products and Services, Affiliates are just some other
pages you can add to get that extra hit. Remember - A site that is best
optimized is the one where the hits go to the most relevant page on your site
- not the home page. Conversion is high also.

Thanks
Nick
www.nicksseoworld.com
Articke Marketing

More......

One of my early mentors. Auto article marketing. Just put in your keywords and pre written sentences are created for you and they submit to directories for you. Great for getting links back to you Link:

Article creator and mass submit - does the work of 20 people.

Monday, December 19, 2011

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