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Google values Links into your site but make it easier for sites similar to yours to want to link in. Offer them an incentive! Whether it's sales into you or a customer form that gives you a lead. You can pay back a % to your referring partner. This gives websites motivation to either exchange links with you or just them linking to you. IT'S A WIN WIN
Send an email to websites that do not offer the same service as you, but a site whose visitors may be interested in your services.
ex: a company offering mortgage services linking to an insurance policy website.
Let the leads come in and both parties are happy. Even offering a call in offer telling your customer to mention which site referred them.
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Thank You and Good Business To You!
