Hello all! Hope all of you had a good new years, and we at Nick's SEO World wish all of you a happy, healthy and prosperous new year! Welcome to your subscribed Nick's SEO World Tips Newsletter.
Our last few Search Engine Tip newsletters have dealt with core content and site structure (most important) and we will be doing a lot more there going forward (how to write proper copy etc.) Those past newsletters are on our SEO Blog or on our main Nick's SEO World Website. Save them and use them as you need. The blog allows for commenting.
Social Media - Social Media and more Social Media..... That's all we hear right? Join in on forums, create blogs,Facebook, Twitter, Linked in and more. These can all be useful and have been or will be addressed in future SEO tip letters.3 main things you get when you use social media properly: Branding, back links to your website and strategic partnerships. Problem is - Many website owners try to do a little of them all and not truly work what each one can do for you and then get frustrated.
Too many social media sites for too many uses to squeeze in on one SEO Tip Letter. I consider social media as SEM (search engine marketing) as opposed to SEO (search engine optimization). The latter is the correct structure of your site so it is "optimized" for a high ranking based on what is in the site itself - your content. SEM is your external marketing.
TOPIC: Linked in
Linked in is one of my favorite sites for self promotion, website traffic, alliances and more. Now, most of you have heard of it. Most may even be on it....but are you REALLY using it. A few subscribers to my list asked me to address social media and in particular - linked in and getting the most out of it..
.
Linked in is a site that allows you to "connect" with other professionals and profile yourself and business. I happen to love it and
one I concentrate on. Tips for SEO/SEM on linked in are:
#1 Join it - if you haven't already
#2 Find people you know first and send a connection request
#3 Connect with as many people as you can (I accept 90% of the requests I get). It kinda snowballs after a while. "...and he told 2 friends and he told 2 friends and so on...and so on...." It's not like FB where you feel you have to be buddies. This is businesss! I say request out and accept in as much as you can.
#4 Join a group. There are dozens of groups that you can join within linked in. These are really good for not only making connections, but for driving traffic, as Linked In is a very high ranking Google site, so any comment you make or topic you discuss or even create has a good shot at being ranked on Google and showing up. Not to mention your inbox may deliver some business to you from another group member who
either liked your post or could use your service.
Example: You join a group "e marketers", (which is a real group and I am in it btw) and there is a topic discussing "web design" (assuming that's your business), your reply could be worded SEO friendly for your self, while adding good conversation to the discussion. Example of what you could write could be: "In my website design business in Pittsburgh, we see customers who....." and so on. That sentence, because it's worded SEO friendly and it is on a very popoular site that is indexed every day, if not several times a day by Google - could give you a big lift if someone types in "Web Designer Pittsburgh". Plus, Linked in allows you to have a link to your site on your replies and allowed in most groups.
5. Join a group with a lot of members to start. Some have 40, some have 9,000 members. Go big and you'll be seen more, plus there are more active discussions going on in popular groups which is is better for Google ranking for you and a higher chance to gain customers via
networking.
Work it
Like all social media - don't just join linked in, twitter or make a company Facebook page. Truly work them. Social media and Internet groups will only work if you concentrate on each one and if you are just working for yourself, joining 10 social media sites will do little. Use Linked in, Facebook and Twitter to start or any 2 or 3 you are comfortable with that have a lot of members - and I'm talking millions. Go with the most popular first. More visitors to those sites, the more eyeballs on yours!
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Best of luck!
Nick
www.nicksseoworld.com
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