Vol 39
Hello Everyone! Welcome to your subscribed SEO - Search Engine Optimization and Marketing Tips Email.
Folks, I need to get right to the point on this one.
What is the only way you can reach 500 or 1000 or more people in 10 seconds from your computer?
EMAIL MARKETING
You need to start building your list and keeping them informed on your products and promotions. There are terrific companies out there that will manage everything for you. You simply put an email sign up button on your website and the list is gathered hour by hour, day by day and the list can just grow and grow.
There is simply no other way that is this effective for getting your customers to see your company's face when you want them to see it -Minus pouring gobs of money to Google with Pay Per Click Programs. Yes, adwords has it's purpose and we will be talking about that in the next few weeks - so look out for that one! Will save you money and time. But, Email Marketing is still the best way - and the costs are almost miniscule on a monthly basis. I mean, how can you beat a $20 or $30 monthly fee for unlimitted emails sent with a list as big as 2500 people? 1 or 2 sales could pay for it right there.
Vertical Response is one of the companies we use - and they are offering now 500 emails sent for FREE for new sign up accounts with the link below for our list members.
And it's not just email marketing - Surveys, Social Media and More.
GROW AND GROW YOUR LIST WITH PUSH-BUTTON MARKETING THE RIGHT WAY. It Works Folks!
GET 500 FREE EMAIL ACCOUNT NOW
Have a great day!
Nick's SEO World
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Friday, August 31, 2012
SEO Tip - Email Marketing, Building an Email List
Thursday, August 30, 2012
Social Media Marketing Article
Social Media Marketing, Truth and Lies
By Sloan Bax
Social Media Marketing seems to be the latest buzz word for anyone looking to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M companies are now springing up all over the place these days and they are telling anyone that will listen about how incredibly important social media like Facebook twitter and YouTube are to your business but, for the average small to medium sized business, does marketing to social networks really live up to all the hype? Is spending a small fortune on hiring a SMM company really worth it? And has anyone really done their research on this before they hired someone to set up there Facebook business page? Some SMM companies are setting up things like Facebook business pages (which are free) for $600 to $1,000 or more and telling their clients that they don't need a website because Facebook is the biggest social network in the world and everybody has a Facebook account. Now while it may be true that Facebook is the largest social network in the world and yes, Facebook's members are potential consumers, the real question is are they actually buying? Social media marketing companies are all too happy to point out the positives of social media like how many people use Facebook or how many tweets were sent out last year and how many people watch YouTube videos etc. but are you getting the full picture? I once sat next to a SMM "expert" at a business seminar who was spruiking to anyone who came within earshot about the amazing benefits of setting up a Facebook business page for small business (with him of course) and selling on Facebook. So, intrigued by the aforementioned "experts" advice I looked him up on Facebook only to find he had only 11 Facebook friends (not a good start). So being the research nut that I am, I decided to take a good look into SMM in regard to selling to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them? And should business rely so heavily on social networks for sales?
As a web developer I was constantly (and now increasingly) confronted with several social networking challenges when potential clients would say that having a website sounds good but they had a Facebook business page and had been told by various sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their needs it became quite clear that those potential clients didn't actually know why they needed social networks or SMM to generate online sales, They just wanted it. For small and medium sized business I always recommended building a quality website over any type of social network, why? Well it's simple really because social media is Social Media, and social Networks are Social Networks they are not business media and business networks (that would be more like LinkedIn). I know that sounds simple but it's true and the statistics back it up. The fact is that social media marketing fails to tell you that Facebook is a social network not a search engine and despite the number of Facebook users and Google users being around the same, people don't use Facebook in the same way that they use a search engine like Google (which has around half the search engine market), Yahoo and Bing to search for business or products. They use it to keep in touch with family and friends or for news and entertainment. In a recent study done by the IBM Institute for Business Value around 55% of all social media users stated that they do not engage with brands over social media at all and only around 23% actually purposefully use social media to interact with brands. Now out of all the people who do use social media and who do interact with brands whether purposefully or not, the majority (66%) say they need to feel a company is communicating honestly before they will interact.
So how do you use social media marketing? And is it even worth doing?
Well first of all I would say that having a well optimized website is still going to bring you far more business that social media in most cases especially if you are a small to medium sized local business because far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on all of that potential business. However despite all the (not so good) statistics I still think it is still a good idea for business to use social media just not in the same way that a lot of SMM professionals are today, Why? Because it's clearly not working in the way they claim it does. Basically SMM Companies and Business as a whole looked at social networks like Facebook as a fresh market ripe for the picking and when Facebook started getting users measured by the millions PayPal co-founder Peter Thiel invested US$500,000 for 7% of the company (in June 2004) and since them a few venture capital firms have made investments into Facebook and in October 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million. However since Facebook's humble beginnings up until now (2012) both SMM Companies and Business have failed to truly capitalise on the huge number of Facebook users online. The truth is numbers does not equal buyers. Is it in a Social Media Marketing company's best interest to talk social networks up? Absolutely. Is it in a Social Network like Facebook's best interests for people to believe that companies can sell en masse by advertising and marketing with them? Of course it is. In early 2012, Facebook disclosed that its profits had jumped 65% to $1 billion in the previous year as its revenue which is mainly from advertising had jumped almost 90% to $3.71 billion so clearly the concept of SMM is working out for them but it is working out for you? Well... statistically no, but that does not necessarily mean that it never will.
I believe the major difference between social networks and search engines is intent. People who use Google are deliberately searching for something so if they do a search for hairdressers that's what they are looking for at that particular time. With something like Facebook the primary intent is usually to connect with friends and family. In October 2008, Mark Zuckerberg himself said "I don't think social networks can be monetized in the same way that search (Search Engines) did... In three years from now we have to figure out what the optimum model is. But that is not our primary focus today". One of the biggest problems business face with social networks and SMM is perception. According to the IBM Institute for Business Value study there were "significant gaps between what businesses think consumers care about and what consumers say they want from their social media interactions with companies." For example in today's society people are not just going to hand you over there recommendations, Facebook likes, comments or details without getting something back for it, so the old adage "what's in it for me?" comes into play. So the primary reason most people give for interacting with brands or business on social media is to receive discounts, yet the brands and business themselves think the main reason people interact with them on social media is to learn about new products. For brands and business receiving discounts only ranks 12th on their list of reasons why people interact with them. Most businesses believe social media will increase advocacy, but only 38 % of consumers agree.
Companies need to find more innovative ways to connect with social media if they want to see some sort of result from it. There were some good initiatives shown in the IBM study of companies that had gotten some sort of a handle on how to use social media to their advantage, keeping in mind that when asked what they do when they interact with businesses or brands via social media, consumers list "getting discounts or coupons" and "purchasing products and services" as the top two activities, respectively a U.S ice cream company called Cold Stone Creamery offered discounts on their products on their Facebook page. Alternatively there is a great program launched by Best Buys in the U.S called Twelpforce where employees can respond to customer's questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the potential customer & the great trick to social media marketing is to sell without trying to sell (or looking like your selling) unfortunately most social media marketing is focused the wrong way.
Building a tangible buyer to consumer relationship via social media is not easy and probably the most benefit to business' using social media to boost their websites Google rankings. But business' need to understand that you can't just setup a Facebook business page and hope for the best. SMM requires effort and potential customers need to see value in what you have to offer via your social media efforts give them something worth their social interaction and time and then you may get better results.
Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original price... and the lawsuits are flying
545 Web Designs are and internet marketing and web design company based in Port Macquarie Australia. 545 Web Designs have been servicing English speaking clients world wide since 2006. 545 Web Designs Port Macquarie create Affordable, Functional web designs that get noticed.
Thursday, August 23, 2012
SEO Tip - Make a Bang! with your online promotions and announcements
Vol 39
Hello all! Welcome to your subscribed SEO Tips Email. For those who were on the list for last week's SEO Email regarding Facebook Promotion - I hope you got started with the Tips you got. If you missed it - go to our Nick's SEO World Site for our Recent SEO Tips Newsletters We had some real good suggestions for getting the most out of FB Marketing.
Make a Bang With Your Announcements!
One of the things I'm very often asked (in one way or another) when customers use me for SEO consulting is "How Do I Get Maximum Exposure For My New Announcements and Promotions?"
Great Question! You have a new product - You just redesigned your website - You are offering a new promotion.....
How do we get the word out and even have Google rank the announcement? IT CAN BE DONE
Your website itself is not good enough for these announcements. Most likely, your natural traffic is not going to "cut it". YOU NEED OTHER SITES and Working Together.
Thankfully, Linked In, Twitter, Facebook and Blogger are working together more and more - You need to be active in them and share them together. Still, how to get ranking on Google - as a "news story"? 2 keys are video and press releases. I have produced both and use them, but you want to consider having them automated. Thankfully there are systems that will do that - along with social media postings.
I use "Magic Submitter" for many of my announcements and for my clients. It's pretty terrific and I have seen my releases rank on top of Google and Bang! - I'm noticed. Dozens of Big Sites with MY Promo. My Site gets a lot more traffic as well when it hits!
Our sister site www.runawebbusiness.com has a page which you should VIEW HERE: Magic Submitter - free 2 month money back guarantee this week. Try to give it a good look and watch the video!
All the best!
Nick
www.nicksseoworld.com
Wednesday, August 15, 2012
Website Link Building Help - SEO Linking
It's not just the age of your site.
It's not just the on-page ranking factors like keywords, meta tags, title tags, and the name of your domain.
The #1 factor is quite simply the total number of quality one-way backlinks that your site has!
View the videos on the course system page to see how hundreds or thousands of inbound links can begin for you right now. Get the web traffic you need for any product or service you offer - or start a new site.
Get the links coming in
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Monday, August 13, 2012
Facebook Marketing - Using Facebook Promotions
I have been getting a lot of emails asking me to talk about using Facebook to it's maximum benefit for SEO and Online marketing for your Website. And why not? Facebook, as many of you know is the most popular website in the world. Yes social media goes beyond FB, but if you are trying to work a dozen Social Media sites at once, it normally does not produce the results you need.
The best way to Social Media Market is to work the top 2 or 3 sites you use or are comforable with and REALLY USE THEM!
In the coming weeks we will talk about other sites (Linked In, Twitter etc), but Facebook is the tops for most people. The big thing about Facebook is the amount of time their average user stays on the site. It's pretty incredible. Almost 3 times as long as the other social media sites combined! And users may climb to 1 billion by the end of the year. Yes - 1 billion users!
Best Ways To Use Facebook
* Start a company page and invite your personal contacts to "like"
* Fill out the profile information thoroughly with links to your site(s)
* Add the site to your personal profile on Facebook (your personal page)
* Start a Facebook Ad Campaign - You can choose your budget and it gives great statisitics and increases your "likes" in a hurry. This is especially important in the beginning as many users don't "like" pages if there are only a few people who have in the past. Try to get to a 100 quick.
* "Like" popular pages that are useful to your company. The more popular the page, the bigger exposure you will get when you post on that page.
* Go to Linked in and Join groups. Some of them have topics asking others to "like" their page and they will "like" yours. A great way to get them fast!
* Post daily. Facebook is updates almost to the minute by Google, so each post with a link to your site or a site you are promoting is read fast!
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SEO BLOG
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Friday, August 10, 2012
FREE SEO Tutorials - Search Marketing
This is HUGE. If you own a website, looking to own one or you webmaster for anyone - JOIN THIS GROUP!
Even if you are semi-experienced in SEO Marketing, more information and help is always needed.
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