Google Adwords vs. Adcenter

Nick's SEO Tips - Adwords vs. Adcenter

Hello all! Welcome to your subscribed Nick's SEO World Tips Newsletter.

The last few editions focused on core SEO techniques, which we will always get back to. But this edition focuses on Google Adwords and Microsoft's Ad Center Pay Per Click Programs. By the way, our past Search Engine Newsletters are always available on our SEO BLOG


Today's Topic: Google ADWORDS and Microsoft ADCENTER - Which Pay Per Click Program is best for you.

Most website owners will use pay per click programs to generate traffic to their website. Many do not realize there are other choices beyond Google Adwords.

Nothing should ever replace wording your site correctly and building a search friendly site from within but using Pay Per Click programs can guarantee you traffic. The problem is Cost and Sales Conversion - which is vital

2 Main PPC Providers: Adwords and Adcenter

Most site owners use Google Adwords as they either heard of it or saw the ads appear on Google's search engine. Since Google is more used than microsoft's Bing (where adcenter ads appear), that makes sense.


Here is the basic breakdown of the 2

Adwords

Ads shown in more places

Keyword tool and analysis is more comprehensive. This allows for use in creating good SEO copy for your site and to research new ideas and demand for certain words.

Bidding more expensive

Page and ad approval more difficult than adcenter

Adcenter

Easier interface

Ads approved faster

Lower cost per click

Keyword tool less comprehensive

Less traffic

All in all, both should be used, but keep your budgets low and ALWAYS focus on your core search engine optimization on your site FIRST.

Recommended Partner Product:


SEO TOOL KIT

Includes A Comprehensive 217 Page Ebook Along With Over 80 Ready To Use Contracts & Document Templates.

Thank You!
Nick Hunter
Nick's SEO WORLD