While proper and true Search Engine Optimization - SEO is the key to long term free website traffic, most website owners (rightly) will use pay per click programs. Most default to Adwords but Microsoft's program is gaining popularity to assist a website with more traffic - in addition to the visitors it gets via traditional SEO.
I personally have found the Adcenter program easier to work with and less strict on the landing page and ad approval process. The landing page is the page that the user goes to when clicking your paid ad. Last year Google started re-evaluating landing pages and disapproving many of my pages and my customer's pages as "poor" content - when previously they were approved fine. This resulted in less clicks and less traffic.
Cost and bidding for adwords and adcenter
While Google adwords gives more exposure since their search engine is still more popular - it is more expensive. More competition and more costly bidding. Microsoft's adcenter cost and bidding provides a good balance in ad campaigns for my websites and the clients I work with. I get good traffic from both, but the cost of adwords has forced me to ease back a little.
I also find Ad center's user interface and campaign management easier to work with vs. Google adwords.
Consider the Adcenter option. The set up is free and you can set your budgets low to start. I think you will find it easier to work with than Adwords and save some money as well.
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