Nick's SEO Tips - Adwords vs. Adcenter
Hello all! Welcome to your subscribed Nick's SEO World Tips Newsletter.
The last few editions focused on core SEO techniques, which we will always get back to. But this edition focuses on Google Adwords and Microsoft's Ad Center Pay Per Click Programs. By the way, our past Search Engine Newsletters are always available on our SEO BLOG
Today's Topic: Google ADWORDS and Microsoft ADCENTER - Which Pay Per Click Program is best for you.
Most website owners will use pay per click programs to generate traffic to their website. Many do not realize there are other choices beyond Google Adwords.
Nothing should ever replace wording your site correctly and building a search friendly site from within but using Pay Per Click programs can guarantee you traffic. The problem is Cost and Sales Conversion - which is vital
2 Main PPC Providers: Adwords and Adcenter
Most site owners use Google Adwords as they either heard of it or saw the ads appear on Google's search engine. Since Google is more used than microsoft's Bing (where adcenter ads appear), that makes sense.
Here is the basic breakdown of the 2
Adwords
Ads shown in more places
Keyword tool and analysis is more comprehensive. This allows for use in creating good SEO copy for your site and to research new ideas and demand for certain words.
Bidding more expensive
Page and ad approval more difficult than adcenter
Adcenter
Easier interface
Ads approved faster
Lower cost per click
Keyword tool less comprehensive
Less traffic
All in all, both should be used, but keep your budgets low and ALWAYS focus on your core search engine optimization on your site FIRST.
Recommended Partner Product:
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Thank You!
Nick Hunter
Nick's SEO WORLD
Wednesday, February 29, 2012
Tuesday, February 14, 2012
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This SEO business startup kit is the result of years of experience and effort, compiled for freelancers like you that are looking to either start up an SEO business for the first time or enhance your existing business with proven strategies, contracts, agreement forms, document templates and a no nonsense "how to" complete step by step business guide.
Simply download and go - there's no waiting. This kit consists of a comprehensive business step by step guide and over 80 document templates ready for immediate use. All you have to do is fill in the blanks - it reall is that easy!
If you are a freelance SEO expert or self employed web developer wanting to start your very own SEO business, then this is the perfect solution.
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Saturday, February 4, 2012
Microsoft Ad Center vs. Google Adwords Traffic
While proper and true Search Engine Optimization - SEO is the key to long term free website traffic, most website owners (rightly) will use pay per click programs. Most default to Adwords but Microsoft's program is gaining popularity to assist a website with more traffic - in addition to the visitors it gets via traditional SEO.
I personally have found the Adcenter program easier to work with and less strict on the landing page and ad approval process. The landing page is the page that the user goes to when clicking your paid ad. Last year Google started re-evaluating landing pages and disapproving many of my pages and my customer's pages as "poor" content - when previously they were approved fine. This resulted in less clicks and less traffic.
Cost and bidding for adwords and adcenter
While Google adwords gives more exposure since their search engine is still more popular - it is more expensive. More competition and more costly bidding. Microsoft's adcenter cost and bidding provides a good balance in ad campaigns for my websites and the clients I work with. I get good traffic from both, but the cost of adwords has forced me to ease back a little.
I also find Ad center's user interface and campaign management easier to work with vs. Google adwords.
Consider the Adcenter option. The set up is free and you can set your budgets low to start. I think you will find it easier to work with than Adwords and save some money as well.
I personally have found the Adcenter program easier to work with and less strict on the landing page and ad approval process. The landing page is the page that the user goes to when clicking your paid ad. Last year Google started re-evaluating landing pages and disapproving many of my pages and my customer's pages as "poor" content - when previously they were approved fine. This resulted in less clicks and less traffic.
Cost and bidding for adwords and adcenter
While Google adwords gives more exposure since their search engine is still more popular - it is more expensive. More competition and more costly bidding. Microsoft's adcenter cost and bidding provides a good balance in ad campaigns for my websites and the clients I work with. I get good traffic from both, but the cost of adwords has forced me to ease back a little.
I also find Ad center's user interface and campaign management easier to work with vs. Google adwords.
Consider the Adcenter option. The set up is free and you can set your budgets low to start. I think you will find it easier to work with than Adwords and save some money as well.
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