Social Media Marketing

One of the topics I'm asked most about is how to promote yourself and/or your business using social media sites ( Facebook Twitter Linked In etc ).

Many people make the mistake of joining and trying to market to 5 or 10 social media sites or simply just "join" and not truly work the site for what it can do for you. Without people following you and conversing with you (building relationships), these sites will have little value to you or your business. Most of these sites have "no follow" or indirect linking, so the links do little for search ranking.

If one person is on Twitter, Facebook, classified ad sites, a blog and linked in with 10 relationships each and a few posts on their blog vs. a person who is just on linked in and has 100 connections - the person on linked in will get more visibility and much more traffic.

Social media and new sites are coming at us at a very fast rate. Use the sites you are most comfortable for business. Take the one you like the most and maximize it. Don't try to be everywhere.

Core SEO should always be first. Reputation and referrals second and social media marketing third.

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