SEO Strategy

Developing a true Internet strategy for search engine purposes does not have to happen at all at once. Optimizing your site for true search traffic is always goal #1. Any other campaigns, whether it is pay per click programs or using outside linking services, etc. won't matter if the site itself is not optimized properly. Let me be clear - those other options or strategies may help, but you are making it much harder on yourself if you do not set your site up for true, clean traffic. It just makes everything else easier.

The biggest mistake I see sites make is they word their site to terms that they are familiar with or that are used within their industry or they just don't think about. One example would be a moving company putting "local moving" as a link and with text geared to local moving. Now, if I am in Cleveland and I am looking for a moving company, I'm not typing in "local moving". I'm typing in "Cleveland Moving Company" or something like that.

Your search engine strategy must begin with links and headers that are typed into search engines. You should join Google adwords to get an idea on what terms are searched the most in your industry. A correct SEO strategy begins with building your site naturally. Everything else that is available to you will become easier. Affiliates will come to you as your page rises. You will get link and partnership offers as your search engine ranking improves. They will come to you or at least when you go to other sites, you can show them your high ranked website.

Google Strategy

Google is the best search engine in the world. Why? Because it rewards good sites with good content and popularity. The best thing about Google is once you are listed well with them, the other search engines will follow and index you. One strategy to get listed on Google without submitting directly to them (you should do that anyway), is to get a website to link to you right away. When Google spiders my sites, they catch the inbound and outbound links. So, when we launch a new site - we simply have our other sites link to it.

Google loves new content, so update often.

Yahoo and Bing

These search engines tend to be easier to get ranked high using basic SEO strategies like proper link titling, good first paragraph and full text. Link popularity and other factors tend to be less with them. That can be good or bad, depending on whether you are established or a newcomer. New sites can show up there quicker.

DO NOT have companies submit your website to "hundreds or thousands of search engines" for a fee. Do they actually do this? Probably (I hope), but that's not the point. There are not hundreds of search engines. There are only a few. For me, I only optimize for Google, Yahoo and MSN. All the others spider or copy from those. If you are an international company, a good strategy may be to list in the directory of Google France or wherever. Don't use outside companies. That is just my opinion. When you are listed well on Google, everything else will fall into place.

Link Strategy

I am very skeptical about companies that offer to put my site our for link swapping to generate "popularity" for search engine SEO purposes. Personally, I feel it is a waste of money and could hurt you. If there are links being exchanged artificially with companies outside of your industry, search engines can punish you for it.

There are enough websites looking to gain popularity themselves in a similar industry to you. Once your site is optimized correctly, the links will come to you. You also can create your own links. Go to free classified or posting sites and put your url whenever it is appropriate. This can be a very effective strategy, especially if the site you are posting on is a popular site. These links are indexed and read. When you make a new page - market it yourself.

If your website is not search engine optimized, you do not have to feel overwhelmed. There are reputable professionals out there. You also can slowly bring your site around. Changing one page to test the SEO of a certain term or phrase would be a good strategy. Type in some exact words from that page into a search engine and then type a little less, and less to see how well your site is ranked on the terms you really want.

I tend to look at websites as being limitless in their performance. Not building a site with search engine strategies in mind is a mistake, but it can be easily corrected. Just be patient and don't go for the gimmicks. A good SEO expert should walk you through the process every step of the way. www.nicksseoworld.com offers free SEO advice.

Nick Hunter is a multiple website owner and marketing professional. He is the owner of Nick's SEO World - a website that does Search Enging Optimization Marketing for websites and also offers a free newsletter. He is available for phone or personal consulting as well.

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