An indication of poor search engine ranking for a particular page or even the whole site can come down to HTML titles. These are the title tags that are written when the site is created, but they can be changed and for most sites - they should be.
What are these tags?
The HTML browser title is the title or words you see when you are searching on Google or other search engine. The results that appear will have a summary title that is a link. It's usually in blue and it is what you would click when you want to visit that site from the search results page. It is also the phrase or groups of words you see at the top of your window browser when you are actually on the site. It is not on the website itself or in the body. The browser title is meant to tell the search engines what the page on your site is about. It is incredibly misused or even ignored by website owners and webmasters. Yes - I have literally seen websites on the Internet that have "Home Page" as their main title or even worse, "Page 1" 'Page 2". It's terrible.
If you view the source code of a website (the actual script language in notepad), you will see tags like this
title: Katie's Flower Baskets Home Page. That is actually a bad home page HTML title. It is readable on the site though.
When the website is created, each page is set up as their own entity or should be. The website pages that rank well are the ones who match their content (which is important as well of course) with proper HTML browser titles so the search engines can get a clearer picture of what the site is about. It is most important to learn and understand that each page should have it's own unique HTML title that is specific to the page itself.
A major mistake I see with many websites is they treat the page title like it is a place for a slogan or keyword stuffing. Slogans and full sentence descriptions should not be used. Conjunctions (and, or etc) should not be used either.
Bad title example: "Islandlandscaping.com - We provide the best prices and services for residential and commercial property customers. Our work is guaranteed!"
That is a bad title on several fronts.
One problem is using the name in a dot.com on the page title tag. That is not really necessary and if someone searches just "Island Landscaping", it may not even come up, because you have meshed it as a url and not the proper name.
The second problem is the use of conjunctions. These are used to create long sentences and slogans here and are not effective. These sentences can be used on the website itself of course and in the meta tag descriptions, but it is not the proper format for an HTML title.
The 3rd issue with this home page title is there is wasted space where real keywords aren't used.
Better HTML title tag: "Island Landscaping Service - New Jersey Landscaper, NJ Lawn Maintenance Company"
You don't want to repeat a keyword too much on the title tag. You also want to be as geo-relevant as possible. If your business is locally based or focused locally.
Website SEO is a process that involves many aspects of proper page creation and marketing. The HTML title is one component. However, it can be a crucial area. Best of luck!
Nicks SEO World
Nick Hunter is an Internet business owner, entrepreneur and consultant. He has over 12 years of search engine marketing experience and is the owner of dozens of websites online today. Nick is a search engine consultant and offers SEO Help to websites by providing a full personal analysis fix for sites needing Search Engine help to beat their competitors.
Nick's SEO World
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