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WHERE ARE YOU? - Get your location on your site more
One of the biggest mistakes I see on websites is when a site does not mention their town and state on their site enough. Sounds obvious right? We all have a "contact us" page, but many just have a form with a request for information. This can still be there but it does not help for SEO reasons if your company name and location are not written out in text.
If you are a Landscaping Company in Lansing Michigan. Put in Prestige Landscaping, Lansing Michigan - A Lansing Lawn maintenance Company. Reads like good search engine optimization? It is!
Even in your copy on your home page or an "about us" page, get your location in there too. "We here at Top Notch Auto Body in Brooklyn New York...." It helps for SEO, Getting listed in local directories and even if you say to yourself, "well, I sell to the whole country or world", it still helps. Perhaps a local business wants to align with you and is looking for a local company?
Lastly, there is less competition on search results for "Detroit Printing Company" vs. "Printing Company. Use that same strategy if doing pay per click programs and paying for keywords. You'll see a difference!
Nick's SEO World
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