Thursday, December 15, 2011

Link Strategy

I am very skeptical about companies that offer to put my site our for link swapping to generate "popularity" for search engine SEO purposes. Personally, I feel it is a waste of money and could hurt you. If there are links being exchanged artificially with companies outside of your industry, search engines can punish you for it.

There are enough websites looking to gain popularity themselves in a similar industry to you. Once your site is optimized correctly, the links will come to you. You also can create your own links. Go to free classified or posting sites and put your url whenever it is appropriate. This can be a very effective strategy, especially if the site you are posting on is a popular site. These links are indexed and read. When you make a new page - market it yourself.

If your website is not search engine optimized, you do not have to feel overwhelmed. There are reputable professionals out there. You also can slowly bring your site around. Changing one page to test the SEO of a certain term or phrase would be a good strategy. Type in some exact words from that page into a search engine and then type a little less, and less to see how well your site is ranked on the terms you really want.

Nick Hunter
http://www.nicksseoworld.com

Search Engine Optimization Strategy

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